| New Camaro Revealed |
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| Written by Charles | |
| Friday, 08 February 2008 | |
 As most of you know, the past couple of weeks has seen severalunauthorized photos of the Camaro -- both interior and exterior --leaked to the public. Frankly, they've caught us by surprise.Unauthorized photos are, invariably, taken quickly without much thought- and as a result -- are not very flattering. Since then, our Vice Chairman, Bob Lutz has ordered that we remove allthe cammo off of the mules and early builds...and in fact our GeneralManager -- Ed Peper is encouraging you to actively look for Camaros onthe road and to take pics of them.....and that's a first at least in mymemory! Since then, we've revealed one picture of a white mule on thetrack in Australia.  The overwhelming response to these photos has been positive -- althoughthe first couple of days after each picture hits the net -- we have some'rough spots' -- in terms of comments and behavior. That is probablynot a bad thing because -- in most cases (not all) people are passionateabout this car............ I'd like you to think about something as pictures continue to flood theinternet............ There are a lot of GM's -- in fact the industry's finest -- working onthis car. We want this to be the best Camaro ever -- --in terms of straight out performance-- --in terms of ride and handling for every-day use -- --in terms of handing on a road course -- (some may tend to forget thatthe late 4th Gen cars will STILL shame most of what's on the roadtoday......regardless of price...) -- and we want it to be the best in terms of interior comfort andquietness......... We want this Camaro to be a car you WANT to drive everyday -- no matterwhere you're going -- no matter what the traffic conditions are.... We want it to put a smile on your face everytime you open the door andget in and fire up the engine. BUT -- we are concentrating on something else as well.... PRIDE OF OWNERSHIP....... Yes -- PRIDE OF OWNERSHIP.... We want you to go out and climb into one of these new Camaros -- we wantyou to fire up the engine -- we really wish we could SEE the look onyour face as you floor the accelerator for the first time (and DON'T forget to PUT THAT SEATBELT ON........) .......we want you to be so blown away by this new Camaro that you can'tsign the papers fast enough! ......we want to watch as you park it somewhere and turn around - timeand time again -- as you walk away from it - with that sense of pridethat says: "Yup -- THAT CAMARO IS ALL MINE! -- beware, all of you whodrive something so inferior!!!" We want you to enjoy the respect this car will bring to those of you whotake it to the track... We want you to enjoy the fellowship that Camaro brings to you thruCamaro Clubs and Internet sites......... We want people who may not even KNOW what a Camaro is -- to take onelook -- and say "OMG -- what is that and where do I sign?" We take the creation of an all-new Camaro very seriously. VERY seriously. Most of us were around to watch in mourning as the 4th Gen 'rode offinto the sunset.' Believe me -- you don't know what pain that was formost of us -- you don't know the sleepless nights -- and painful days.Yes -- it was very much like losing a child to some of us. On the otherhand - many of you DO know the pain -- because you experienced it withus...... So - just understand, as you look at pictures of the test mules -- thatwe know there's a high expectation -- and we intend to meet thoseexpectations. We have a lot at stake here -- this is our livelihood --and it's our PASSION............ Yup -- not everyone will like the console gages -- but for each personwho doesn't like 'em, I -think we'll have at least one -- probably a lotmore -- that think they're the 'cat's jammies." Perhaps another won'tlike the back-up lamps -- and another may not like the interiorfabric....but we think that overall -- this Camaro is gonna BLOW YOUAWAY................. So - enjoy the pics -- keep the civilized discussion going -- but forthose who have some misgivings -- I simply ask you to please wait todraw final conclusions until after you've touched and felt a new Camaroin person. I hope to see you in Indianapolis on September 19-21, 2008! |
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| Last Updated ( Friday, 08 February 2008 ) |
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